The logo above was created for the Open for Business documentary about immigration reform. It is intended to convey the notion of people left to wait outside a door. Being this figurative door is the opening of the United States to immigration, it has a very large keyhole, which stresses the need for Congress to draft the proper set of keys such that there is a better process to unlock it. The figures are armless, in part for gender neutrality, but also because the film targets entrepreneurs in particular, the trailer was launched alongside the hashtags #imigration innovation or #ii.
June 7, 2013